How about starting with a clearly written explanation of what the #indieweb actually is, aimed at people not already in the know? I've tried to research it a few times and despite running my own servers etc, I've always come away confused. Is it specific software? Is it anyone self hosting? Is it the person who rents a vps with WordPress on it? Is there anywhere you can link to with an explanation?
"It is anyone with their own site, and a community trying to support them and make them interoperate better."
This is actually clearer and more useful than anything I saw on the site, even if "support" is still a bit vague. Is the support financial? Design assistance? UX? Code? Picnics on second Thursdays of the month? Promotional? Cat sitting?
the support is conversation, code, ux, picnics every other wednesday https://events.indieweb.org/ and weekend gathering spaced out a bit more. There is some financial support for attending these, though they are all online at the moment.
indieauth is optional, as are the other building blocks like microformats, webmention and micropub but they combine into adding useful features that interoperate with other sites and tools
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