Apple’s backhanded PR language has always fascinated me. This announcement about discontinuing the iPod is three paragraphs that don’t mention the iPod and one sentence about how “customers can purchase iPod touch.”

@dddaaannn positive/solution-oriented communication is possibly one of the most valuable things I picked up in my time as a technician, and furthered doing creative there. I’m still impressed seeing a sunset announcement that takes the shape of a self back pat with sales pitch.

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